Once upon a time, TV followed a live schedule, on premium cable channels. Then digital disruption arrived, throwing viewer habits and businesses cases into disarray. As senior leaders inside a traditional media company, our coaching clients were asking themselves: how do we thrive in this changing world? How can my team and I be a force for change? Am I willing to step into a role of Corporate Maverick, in service to change and growth?
This was a long-term coaching engagement, over 6-years, with SVPs and EVPs of Insights and Digital.
Coaching explored questions like:
We also designed and facilitated coaching-style research groups, with staff, experts, and viewers, in Europe and multiple US cities. These groups tracked big cultural change in society, to provide a wider context for organizational change. Research topics included: The Future of TV, Wonder & Awe, Female Adventure, The Inner World of Women, and C21st Morality.