Work with us


Wild Courage Research is coaching-based research for courageous businesses and start-ups who want to lean into the unknown, and design products and services for an emerging future.

We surface what’s not yet conscious. 

Using coaching skills and creative exercises, we tap into unconscious beliefs. We listen to the hearts and souls of your audience, stakeholders and team. We discover what’s emerging. 

We hold space for emotion.

And we help you build a strategy that supports who people are becoming, so your brand can grow with them into the future.

Did you know?

71% of women identify with the Do-er archetype, but only 5% with the Wild Woman

66% of Generation Alpha want to buy from companies that do good

90% of people are willing to earn less money to do more meaningful work

Is your business designed for the future?

Have you listened to the cares and longings of your audience?

Do you know what they need and want, really?

How they are changing and growing, and how your brand could support that?

Case study

Discovery Channel

For over 7 years, we’ve worked with Discovery & their TV networks to design & moderate global research groups and expert interviews. We apply coaching techniques to get deep under the surface, to explore emerging cultural trends and tensions and discover resonant spaces for new TV shows.

We explore questions like: How is ‘morality’ changing?; what is ‘adventure’ for women?; what’s changing in the inner lives of women?; what’s the future of TV?

Working with us


Wild Courage Coaching is designed to help you grow from the inside out. We challenge you to trust the unknown and find new possibilities in it.


Wild Courage Circles are a place to slow down and connect more deeply with yourself and others. Meeting monthly, in small groups of 6-10 people, we create space to ask important questions and listen to your heart’s response.


Wild Courage Research is coaching-based research for start-ups and courageous businesses who want to turn into the unknown, and design products and services for an emerging future.

"The single most insightful hour of my business life."

Adam Morgan, Founder & Director, Eat Big Fish, London

"Every decade or so a new thought leader emerges, one who inspires and opens our minds to a new paradigm. Elle is one of these."

Eve Baldwin, SVP HR, Unilever, London

"Elle is an outstanding leadership coach. She has enormous depth, strength of character and fabulous intuition."

Rohit Samani, CEO, Tilda

"Elle is tough but fair - generous in what she sees, yet unwilling to put up with bullshit. She helped me believe in what might be possible."

Sean Atkins, GM & EVP Digital, Discovery Inc.

"Elle combines clear, pragmatic inquiry with deep humanity and wisdom - a compelling combination."

Jindy Mann, Owner Solved Ltd.

"Elle brings a completely new perspective to leadership and marketing projects. A great professional and remarkable human being."

Santiago Gowland, VP Brand & Global Corporate Responsibility, Unilever (now GM, The Nature Conservancy Latin America)

"Wild Courage facilitate collaborative, honest, emotional conversations that reveal a deeper, whole person. Elle & her team are skilled at drawing out insights just below the surface that help shape strategy. If you’re ready to listen deeply, this is the team for you."

Donna Murphy, Head of Consumer Insights & Culture Lab, Discovery Inc.

Wild Courage - the book

Wild Courage: A Journey of Transformation For You & Your Business by Elle Harrison (Watkins, 2011)

What do we do when facing change? Do we resist and shrink back to what is safe, known and familiar? Or do we head fiercely into the unknown, journeying through our shadows towards the creativity and vitality of an emerging world?

Wild Courage is for anyone ready to turn into change. That change might be dramatic or subtle, personal, professional, part of a wider social picture or simply the longing for purpose and meaning. Rather than resisting or surviving these changes, Wild Courage offers a way to creatively engage with them.

Guiding you on an inner journey of transformation, it challenges you to reconnect with little-known, little-loved parts of yourself and life – Dying, Stillness, Intuition, Wildness, Vulnerability, Surrender – and shows how these unlikely qualities are actually a path to growth, fulfillment and power. At the end of the journey you emerge with a more courageous and wider view of who you are and how you might engage more fully with our changing times.

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